Some research has been undertaken to determine generational differences in body shape preferences (Lamb et al., 1993). The first hypothesis tested in this study is that the ideal body shape for women ($ideal$) is thinner than their current self-assessed body image ($current$) and the perfect body shape for men is heavier than their current body shape. Fallon and Rozin also found that men judge the female figure they found most attractive as heavier than women's ratings of the ideal body shape. They concluded that 33% of men and 70% of women rate their current figure as larger than ideal and that body dissatisfaction among women is much larger than for men. In this study replicates the findings of Fallon and Rozin. Numerous researchers have studied body dissatisfaction in recent years (Abel & Richards, 1996 Byrne & Hills, 1996 Cash et al., 2004 Fallon & Rozin, 1985 Fear et al., 1996 Lamb et al., 1993 Tiggeman & Pennington, 1990 Tiggeman, 1992). This increase in dieting among young women indicates the onset of eating disorders such as anorexia nervosa and bulimia nervosa (Barker and Galambos, 2003 Fear et al., 1996 Lamb et al., 1993). This tendency was most active in adolescent and young adult women (Fallon and Rozin, 1985 Tiggeman and Penningto 1990 Tiggeman, 1992).Ĭoncerns with body image have been linked to a decrease in self-esteem and an increase in dieting among young women (Hill and Rogers, 1992). In recent years, some researchers have found that females are more likely to judge themselves as overweight than males. Parallel to the decrease of the ideal body shape for women, the dissatisfaction that women have with their body shape increased (Cash et al., 2004. You can download the data and the analytical code from GitHub.įigure 1: Playboy playmate BMI and Bust-Hip Ratio statistics. The higher this ratio, the less curvaceous a woman is. The waist-to-hip ratio has gradually increased from the first publications until recently (Figure 1). The current index of around 19 kg/m² is at the lower edge of healthy weight. The Body-Mass-Index (BMI) of Playmates shows a steep decline from the 1950s to the 1990s and has slowly crawled back. This trend was, however, reversed in the early 1990s (Garner et al., 1980 Turner et al., 1997 Sypeck et al., 2006 Wiseman et al. Bust and hip measurements of centrefold models show that between 19 there was a trend towards non-curvaceousness of women. Several researchers have found that the female body depicted in the media has become increasingly thin. By the late 1980s, this perception had changed, and thin people were the most sexually appealing (Turner et al., 1997). In the early 1940s, thin people with ectomorph bodies were perceived as nervous, submissive and socially withdrawn. The perception of women's body shapes has significantly changed over the past decades. This preoccupation with thinness is a recent development. For men, their age and the female body shape they found most attractive also correlated positively. Older women are less concerned about being skinny than younger ones. The research also found a mild positive correlation between age and ideal body shape for women. The results confirm previous research which found that body dissatisfaction for females is significantly higher than for men. This study measures the current and ideal body shape and the body shape of the most attractive other sex. The first law of consumer behaviour states is that your real self, plus a product equals your perceived self. The power of marketing is that we don't buy things for what they do, but because of the kind of person we think it makes us. The result of this onslaught of idealised body shapes is that many women and some desire an unattainable and even unhealthy thin body (Lamb et al. The models on catwalks and in magazines portray unrealistic images that redefine the expectations that young men and women have of themselves. The most important indication of beauty for women, and to a lesser extent for men, is the prevailing ideal of thinness. The first hypothesis is that the ideal body image for women is that their ideal body shape is thinner than their perceived actual shape. This analysis of body image statistics investigates the difference between male and female body image for men and women of different ages and reviews two hypotheses.
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